Data Integration

Data Models

Why do we encourage the creation, documentation and distribution of data models? From the perspective of a business user that does their daily job in areas such as customer service or operational support, they don’t care how the data is designed they just use the tools and expect it to work. If that is the extent of data usage then data models are not needed. Most organizations desire to also do various types of data processing and analysis: business intelligence, predictive analytics, data integration, and data provisioning to name a few.

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